[ad_1] SXSW Accelerator pitch finalists Every year SXSW Accelerator is tasked with selecting and showcasing new startups around the world to be presented and shown to the people. This year, there were over 470 companies who entered to compete at this years eighth annual SXSW Accelerator,...

[ad_1] Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for...

[ad_1] Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for...

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Compelling_Copy.jpg

Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.