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native-advertising-1.pngIIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.

[ad_1] Slow burn rise Social network LinkedIn continues to grow its global ad revenues. For 2015 revenue growth is still in the double digits and continue to rise according to eMarketer. Historically speaking, LinkedIn has had one of the slowest revenue growth rates of any social...

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Raise your hand if you've ever wasted time in Photoshop.

I know the feeling: You know what you want to do -- like crop a photo, select a certain tool, or change the size of the canvas -- but you're not quite sure which buttons to press to make that happen.

[ad_1] Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline...

[ad_1] With the recent colossal drop of its stock price and the exit of top executives at the company, Twitter is hoping advertising dollars will come to the rescue.It has so far recorded significant success in that direction. For instance, despite the fact that no...

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Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves?

Newsflash: The golden era has come to an end. Using ecommerce to drive sales is a lot more complicated than it used to be. If it was still a straightforward process, companies like Target wouldn’t see a decline in sales.