6 Facebook Lead Ads Updates You May Have Missed
[ad_1] [NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were...
11 March, 2016
DNC Chair backs controversial Payday Loan bill
[ad_1] Payday loan legislation out of Florida Democrats and Republicans constantly have heated debates regarding new legislation, party issues, and everything in between. While this seems to be the norm, there is one issue that both parties seem to have agreed upon: payday loans. You read...
11 March, 2016
Meta Descriptions: The What, Why and How
Meta descriptions. Blegh; sounds complicated, right? Two years ago if someone would have asked me about a meta description I would have assumed they were trying to talk nerdy to me. It sounds like code, and something that is way over my head.
11 March, 2016
How ClickMechanic Uses Kissmetrics to Grow
[ad_1] When I tell others my company grew its conversions by 20% month on month, they usually ask me two things: “What should I track? And how often should I track it?” Like all great advice, the answer is simple: it depends. But, the answer...
11 March, 2016
Clean up your website’s social media feeds with Social Box
[ad_1] Getting rid of the social widgets Your mom might not be around to yell at you to clean up your website, but it’s still a good idea. Social Box is here to help streamline your company’s site into a sleeker interface that isn’t overrun by...
10 March, 2016
Bring Your Community into Your Marketing
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These days, the competition for audience attention is fierce, and nonprofits often don’t have the resources or time available to compete with 7 to 8 figure big-brand marketing budgets. Marketing teams at budget-conscious organizations have another asset that they can rely on— their creativity.
10 March, 2016
7 Ways to Measure Your Website’s UX
[ad_1] Website UX, or user experience, covers a wide range of factors. But at its core, UX is essentially about the human experience on a website. So how do we know that a website offers a good user experience? We may think we’ve done everything...
10 March, 2016
Steal these 5 Actionable Strategies to Get Ecommerce Sales with Custom Audiences
[ad_1] Facebook Ads can be used to accomplish a variety of objectives; you can effectively drive app installs or engagement, get more engagement on a post, and send traffic to your site. You can also use Facebook Ads to drive eCommerce sales to your site. There...
09 March, 2016
Facebook releases “reactions,” research shows that users are almost ambivalent
[ad_1] Facebook users can now react to posts Like anything else, Facebook has to update itself from time-to-time in an effort to stay fresh and current. Its latest endeavor has been to release “reactions”. Similar to smartphone emojis, reactions are ways of responding to someone’s message with...
09 March, 2016
10 Little Ways to Make Your Data Far More Compelling
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It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck ... except that one slide that shows a report that doesn't quite make sense.
Even though the rest of your data is compelling, you know your boss will somehow find a way to focus on the one chart that isn't.
09 March, 2016
