[ad_1] We know that Facebook ads are awesome for getting a very specific kind of person to learn about your product, building a brand relationship, and generating leads. But Facebook’s not just an advertising platform, and your Facebook ads don’t have to just be about advertising. Here’s...

25 March, 2016

[ad_1] “So, tell me about your strengths and weaknesses” Recently, I had an interview for a reporter position at my school’s newspaper. While this was more casual than an average interview, one of the most common and feared question still found its way into the conversation:...

25 March, 2016
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Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits."

But what about the bad habits that are hurting your performance at work?

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity.

24 March, 2016

[ad_1] Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function. Just as no salesperson can perform their job without a steady flow of customers in their store, no call-to-action can drive conversions without traffic...

24 March, 2016
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It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?

23 March, 2016

[ad_1] “That’s it! I must do something about it,” you whisper after seeing your ads dashboard. For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more ad dollars. In fact,...

23 March, 2016