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Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. 

We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. 

30 March, 2016

[ad_1] When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and set up a framework for the campaign. Not to mention A/B testing various aspects of the ad and...

30 March, 2016

[ad_1] For many businesses, Facebook Ads (and now Instagram Ads) make up a significant part of their marketing strategies. Even small and medium businesses benefit from testing and running a variety of different ads, both to see what works, and to appeal to more audience...

29 March, 2016
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Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords.

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.

29 March, 2016

[ad_1] Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another through synapses – your brain actually houses approximately 2...

29 March, 2016

[ad_1] Feeling sociable I think it’s kind of neat that some of our most renowned, famous, rich (continue with any other superlatives you want to add) CEOs have fan pages and tons of followers. I mean check this out: Facebook’s Mark Zuckerberg has over...

28 March, 2016