This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.
This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?
[ad_1] W-O-R-K Though it may not always be the case, for some there is a reason why they say, “work is a four letter word.” Many people walk into their workplaces each morning dreading the day that lies ahead. There are many factors that may cause this:...
Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. But to others, "speed reading" is quite real, and can be improved through practice and proper technique.
[ad_1] The rise of YETI Here at The American Genius, we feel the term “cult” gets a bad name. In fact, we find it beautiful. It’s the product of keeping promises and delivering remarkable experiences to consumers time and time again until they have no choice...
Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.
"Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest.
[ad_1] Want more conversions? Increase the quality of your consumer interactions. Salesforce reports that “86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.” To understand how your team interacts with every customer, it’s vital that you design a...
[ad_1] The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created...
[ad_1] We all know we’re supposed to “close,” but how? We’ve all been to a conference, a team meeting, read an article, or attended a webinar that told us that sales is all about engagement. But if you’re selling jewelry and have expanded to six distribution...
Bonobos is a wildly popular men’s online shopping boutique that is changing the way people shop. They recently hit $100 million in revenue, after nine years of business. The model is pretty simple: several variations on popular clothing items like pants, dress shirts, and casual shirts. No matter what you’re looking for, Bonobos probably has it.
Simply put, Bonobos has come to define ecommerce with a guide shop sales model that seems to work—but are they missing out on some key sales? Let’s examine the pros and cons of their guide shop sales model.
[ad_1] So you’ve launched an inbound campaign and started to attract good leads. That’s great, but it’s just the start. Now you have to keep those leads happy, while gently leading them through the buyer’s journey to sales-ready qualification. If your sales cycle is a...
