How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

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Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

10 May, 2016

Stop with “female empowerment” already (editorial)

[ad_1] When feel good marketing doesn’t feel good anymore Women’s issues have been a popular marketing tactic, with overall femvertising on the rise as a way to attract female consumers. With Mother’s Day having come and gone, the tear-inducing, heartstring tugging ads targeted specifically at motherhood...

10 May, 2016

How to Use Facebook Live: A Complete Guide

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In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.

10 May, 2016

How “Small Data” Is Changing the Way We Market to Customers

[ad_1] One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We know precisely how to collect it, but no one has yet really figured out how to act on it, much less...

09 May, 2016

Beware Over Optimizing Conversions (AKA Sh*tty Conversions)

[ad_1] You want buyers. Not subscribers.The trouble is, those big numbers are intoxicating. They’re seductive.Making big numbers, become even bigger numbers, feels great. But it looks even better.The press digs it. Bosses demand it. Underinformed clients eat it up. So you do more. Place a higher...

09 May, 2016

Spain nixes siestas, we can’t blame our naps on Spaniards anymore

[ad_1] Break time is over, guys Having spent most of my life in the Mediterranean and elsewhere I can tell you that the whole “siesta” mentality has never appealed to me. In Italy for example, I’d try to run off and pay a bill during my...

09 May, 2016

Education Blogging 101: How to Attract More Students Online

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Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it's one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.

09 May, 2016

Online haters: What do they really want?

[ad_1] Some people just want to be mad In the good ‘ol days (and where technology is concerned with how fast it changes those “good ‘ol days” could pretty much be last week) if you had a customer service complaint you could email the appropriate department...

08 May, 2016

12 Different Types of Marketing Email You Could Be Sending

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The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.

08 May, 2016

The first computer programmer was a female in the 1800s (yep)

[ad_1] Representing for the ladies The statistics about women in coding are dismal. Last year, a Huffington Post headline read, “The stats on women in tech are actually getting worse.” An infographic from the National Center for Women & Information Technology asks, “Technology is everywhere, where...

08 May, 2016