As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters.
[ad_1] You’ve done your research and finally decided that Salesforce fits your business needs. You’ve drawn visitors to your website, networked like crazy, collected lots of business cards, and ramped up your social media presence. You’ve gathered data for leads, and you’ve converted leads into...
[ad_1] If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While...
[ad_1] Most people think of Facebook ads as a tool for consumer sales and branding, whether it’s to sell new shoes, a new speaker system, or a great new app.But they’re just as effective for Business to Business (B2B) marketing.Facebook’s 1.6 billion users include salespeople,...
[ad_1] James Corden: Karaoke extraordinaire James Corden has made a name for himself recently as the go-to person for celebrities looking for a singing partner. His “Carpool Karaoke” has featured famous faces such as: Gwen Stefani, Justin Bieber, and Jennifer Lopez. This segment is part of...
There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.
But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.
[ad_1] “No plan survives contact with the enemy” – Helmuth von Moltke Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with your competitors… In other...
[ad_1] It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature...
[ad_1] With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high,...
[ad_1] Procrastination in the form of side projects I signed up for this assignment and then immediately gave it back. Because I want it to be excellent. I want everything I do to be good, but especially words that I have to put on paper. Where...
