With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.
The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
[ad_1] More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us just don’t have enough information about...
[ad_1] Is this a sign of growth or a sign of decline? The huge abundance of content that made YouTube so successful in its startup days has also become its biggest challenge – how to get the right content to the right audience? By splitting its...
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer.
But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test, and they’re not quite sure where to start. Here are 6 CRO initiatives you can undertake today to help give your conversion rates—and inbound marketing performance—a boost.
[ad_1] As a marketer, you are always looking to do more with less. You may get the sense that technology can help you do better and you’re right. Follow along as I explain exactly how you can harness this force without writing a single line...
[ad_1] Back in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed...
[ad_1] Oh wow, perfect. Your Facebook ad report shows that in July, you’ve had 140 new leads signing up for your service via an ad campaign.But wait…Oh, Google Analytics is telling you a different story, implying that you’ve only got 78 leads from that Facebook campaign. That’s...
[ad_1] You get a tablet! And you get a tablet! Just a few short years ago, it seemed like tablets were the technology to hop aboard a bandwagon with. Combining the best of smartphone and computer technology, tablets quickly became a hot commodity. However, the fad seems...
I'll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to draw a connection.
[ad_1] When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey. For marketers, big data is a boon – it’s a gold mine of information that, to be sure, requires a bit of...
