Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
[ad_1] The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks...
[ad_1] If you could turn back time to fix your mistakes, would you do it? We’ve all heard this question dozens of times, and I bet you’ve been dreaming of having a friend like Dr. Emmett Brown and a DeLorean in your garage!But, honestly, if you could go...
[ad_1] Share Tweet Share Share Email What the mind believes One of the most enduring pieces of advice I ever received occurred in the weight room of some long forgotten gym of my youth. While chatting with a veteran of many years of gym-wars, I lamented that I’d never be able...
Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.
And as technology changes, the inbound marketing methodology must evolve with it.
[ad_1] Having the right kind of insights available at the right time is crucial in today’s business. But some brands are taking analytics a step further by not only relying on it to make sound decisions when opportunities present themselves, but making it the absolute core...
[ad_1] Share Tweet Share Share Email 3D printing goes gangbusters We’ve seen the success in social websites that offer a platform for user generated content, while engaging the community, like Flickr for example. But there are still plenty of untapped niches that would benefit largely from user engagement; 3D printing to...
Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads?
Online ads have matured a lot since those days, but it's still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better understand where we're headed -- and where there's still room for improvement.
[ad_1] Share Tweet Share Share Email Twitter has a new feature to help users connect with your business, one that may prove especially helpful if you use Twitter to field customer service questions. Even if you don’t, Twitter’s new embeddable direct message (DM) feature might make you consider it. Less hoops...
You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?
Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.
