As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.
[ad_1] There are over 2,000 marketing technology companies today. Each one doing something a bit different, filling some unique yet critical need. That means on a daily basis, marketers might choose from 100 different software programs to fulfill relatively basic tasks. That inspired somebody, somewhere, to misappropriate the...
[ad_1] Want to up your Facebook game? Facebook Canvas is a great way to do it.Competition for user attention is stiff on Facebook, so brands needs to be using every tool in their arsenal to be standing out. Facebook Canvas is a type of interactive...
[ad_1] Getting in the game Electronics giant Samsung has announced that it will pledge $1.2 billion over the next four years towards startups and research about the Internet of Things (IoT). The investment will be split between Samsung’s own internal projects, and supporting the development of...
When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time?
If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association, workers typically fail to take even five vacation days a year.
[ad_1] When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research on the most effective...
[ad_1] Clickbait gets a bad rap. There’s a stigma. A negative connotation that people can’t get over.Sure, after falling for yet another stupid clickbait title we all might hate ourselves a little bit.But it’s fun! A brief escape. And mostly harmless (unless you spend all day...
[ad_1] Giddy up, tweeps! Twitter users may soon notice a great improvement in the visual content of their apps, if their latest acquisition is any indicator. Twitter recently acquired a new-ish startup based in London specializing in artificial intelligence (AI). The company, Magic Pony, uses machine...
Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.
Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels.
[ad_1] Never remind yourself to remind yourself again Jarvis is one of the first integrated chat bots for Facebook messenger and will handle your reminders for you. After force feeding the Messenger app on almost all users last year, Facebook now has a platform for developers to...
