On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
[ad_1] The fear of Big Brother Only 1% of consumers trust advertisers with their data. This finding isn’t inherently all that surprising. Almost since the inception of the internet, at least for the last 10-15 years, web users have feared handing over their data. Turns out, people can...
Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that many people are likely feeling a little less certain about their strategies than they did a year ago.
[ad_1] The joy of airports I have always been a fan of complaining about traveling. Not about actually checking out different places and vacationing, but about the actual act of traveling. Flying, especially, is what garners the bulk of my complaints. Aside from being packed into a...
If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it.
While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
[ad_1] Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention...
[ad_1] Because letting something slip can cost you big Henry David Thoreau once said, “Success usually comes to those who are too busy to be looking for it.” Entrepreneur folks know firsthand what busy looks like. You’re often being pulled in a thousand different directions working...
Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.
[ad_1] It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s certainly an impressive figure — four times better ROI! — but those who take it at face value risk missing the...
[ad_1] Summertime… and the living it’s easy… Billie Holiday was singing in 1936. Yeah, but digital marketing wasn’t there back then!In 2016, for marketers, summertime means that it is even harder than usual to keep up with all the latest news, research, and best practices of...
