[ad_1] When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers agree that personalized, relevant communications...
[ad_1] Our websites are everything, and the look and layout of our website is an essential factor in how we brand ourselves as small and medium businesses.For WordPress users (which is a large number of us), this is defined by the theme chosen for our...
[ad_1] Share Tweet Share Share Email More than just red or blue One of the things that makes America great is the freedom to vote any which way you want. I may not be crazy about who you cast your ballot for, but at least you can do so without worrying...
[ad_1] Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your...
[ad_1] Share Tweet Share Share Email The great divide Also called “iGen” or “centennials”, Gen Z is what’s coming after millennials. According to the most common calculations, the youngest of GenZ are in kindergarten and the oldest are just entering college. But there’s a good argument to put the division earlier....
When was the last time you felt bad about something you did -- or didn’t do?
For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.
[ad_1] Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular looks.8.3 million YouTube subscribers later, she has a makeup line, a book, over a billion views overall, and a company—Ipsy—which...
[ad_1] Share Tweet Share Share Email Welcome to the smart fridge I don’t think it’s asking too much to have someone close by who; even if they won’t cook for me; can at least advise on what groceries to buy based on my budget, my diet and my likes and dislikes. Until...
People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
[ad_1] Share Tweet Share Share Email Haptic technology might be the coolest ever This tech will reach out and touch you, in a good way. Mobile devices do so many things these days. But everything you do is through a screen and, usually, a sound. One company aims to tap into another...
