Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.
[ad_1] As a marketer in 2016 there’s no doubt you’ve read your share of articles about creating product evangelists. We all want to make our customers as excited to share our product with their networks as we are. But what does evangelizing a product actually...
[ad_1] Let’s face it—you want to know your competition’s Facebook ad strategy. You’re not going to do anything crazy like break into their offices late at night, rappel down from the ceiling, and log in to their Facebook account. But you might have thought about...
[ad_1] Going from millionaire to billionaire So many entrepreneurs struggle with doubt. You wonder if you’re measuring up to your competitors. You feel like success isn’t coming fast enough. You have days where you wonder if you wouldn’t be better off going back to work for...
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."
For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."
For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.
[ad_1] Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.” Some SaaS businesses waste time and money by focusing on quick fixes. But your company can acquire more customers with limited resources by concentrating on the right strategies. “For...
[ad_1] What makes website visitors almost convert?What makes them browse a product page and then abandon the shopping cart at the last second?What aspects of a landing page light up customers, and what slows them down?Imagine if you had a friend who knew the answers...
[ad_1] VR is reality Google in it’s usual fashion, has stolen the tech spotlight once again with its recent success of over 5 million shipments of Google cardboard viewers to consumers. Created in 2014, this cardboard headset allows users to utilize their smart phone as a...
It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well ... do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.
