When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
Geez ... isn't there any fun in email marketing anymore?
[ad_1] In 2013, the data scientists at Wolfgang Digital set out to answer one of digital marketing’s greatest questions: What is the average conversion rate? The answer, according to 56 million visits to 30 different websites, is 1.4%. How does your site measure up? Do you think...
[ad_1] I’m often asked about the audiences that should be targeted in Facebook ads for optimal success. There are seemingly an infinite number of targeting...
[ad_1] Mobile apps are a huge part of marketing today. In a world where competition for both clients and online attention is high, mobile apps can help keep users thinking about you and engaged with your brand. Who wouldn’t say no to having customers automatically...
[ad_1] Mobile apps are a huge part of marketing today. In a world where competition for both clients and online attention is high, mobile apps can help keep users thinking about you and engaged with your brand. Who wouldn’t say no to having customers automatically...
[ad_1] Working the room I suppose a networking event is like a blind date: You only have a few minutes to make a compelling impression on someone. Most networking events I’ve attended are stock full of alpha personalities. I mean, there can be enough testosterone in...
There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.
We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"
There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.
We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"
[ad_1] Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing...
[ad_1] Social media tracking startup NewsWhip recently caused a stir with a post titled The ‘Faceboocalypse’: Publishers See Drop In Facebook Shares. The chaos that...
