[ad_1] It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital...
[ad_1] It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital...
[ad_1] Trouble overseas If you haven’t been following the charges against Google lately, here’s the breakdown: Google has more or less incentivized its own apps and services, leading to companies’ reluctant incorporation of said apps and services strictly for convenience’s sake. This has led to Google...
“People don’t shop for our products online.”
I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too hard to attract them. I call them “superniche” companies.
[ad_1] Whether you work at a small business or a Fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data at a keyword...
[ad_1] Mobile usage has surpassed desktop. Which means more people are heads-down while driving than ever before. Despite that HUGE, largely untapped opportunity, mobile advertising has failed to truly take off. One reason? Speed. Since 2011, mobile websites have tripled in size. And if a mobile page fails...
[ad_1] When the unexpected happens I live in Oklahoma. It’s no secret that our weather is questionable, mercurial, and down right nasty at times. We also have some of the most beautiful sunsets, anywhere. In May of 2013, we had one of the largest tornadoes on...
“I feel stuck. Where should I go from here?”
It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown.
So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out?
[ad_1] Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects. If this sounds like you, don’t worry. And even if you’ve never created a buyer...
[ad_1] There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using...
