04 Apr Snakes & Ladders
Hiring a Digital Marketing Agency?
Wondering what the pitfalls are?
Sometimes you pick up wisdom in the strangest of places, one of these can be video games:
“Beware of he who would deny you access to information, for in his heart he dreams himself your master.”
Sid Meier’s Alpha Centauri
Nowhere does the quote above apply more than when making a choice on how you establish your online presence. It is often shocking to see how many clients are effectively corralled into only working with one company by underhanded practices.
As a client, you are paying money to create YOUR online presence, this means that YOU should have TOTAL control over every aspect of it. Your money SHOULD buy you a Content Management System (CMS) that allows you to access, change and update every part of your website.
Do you really want to have to keep going back to your webdesigner every time you want to make changes to your website? Do you think they are going to keep making changes for free or after you have terminated your business relationship with them?
Wouldn’t it be better to work with a company that is confident enough to enrich you with knowledge and skills that allow you the option to manage your own presence in a way that reflects your company’s personality and culture?