There are two types of search advertisers: those who have failed and those who are going to.

At HubSpot, we embrace failure — it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

When it comes to search advertising, it’s the little things that can have the biggest impact — the way you combine ads and inbound, your landing page design, the metrics you’re measuring, etc. So to help you master search advertising faster — and avoid failure in the process — we’ve compiled some of the most common mistakes we’ve seen marketers make in the SlideShare below.

Check it out as you launch your next search ad campaign to ensure you’ve covering all the bases. 

What are your favorite search advertising tips? Share them with us in the comments section below.