On the 21st April 2015 an update in Google’s search rankings algorithm punished non-mobile optimized websites and followed on the heels of a previous change in November last year that sought to reward mobile-optimized sites.

You can think of this as the stick that followed that carrot, punishing websites that have not made the effort to optimize and cater to mobile devices which by some counts have come to represent 90% of all internet traffic.

A surprising number of websites are guilty of ignoring this trend and are now being brushed aside by the Google Search Rankings which should be responsible for a sizable chunk of your website’s source of traffic.

Is your design responsive? Are you using flash? Does none of this make any sense to you?

Here is a useful tool from google, entitled the “Mobile Friendly Test”

Use it and find out how friendly your website is!

Good luck 🙂