Discover your reach

Content creators often measure their success by their content’s reach and shared statistics. Therefore it is critical for those same creators to have a program or service at their disposal that accurately tracks user behavior and content stats. Postreach, a new service specially created for content creators and marketers understands the importance of content stats, and claims to deliver effective and unmatched Twitter insight for content.

Though not the first of its kind, this content tracking service was created with markerters in mind, and gives users the insight needed to determine how far their content is spanning, and the people who promote it on Twitter. Once users have access to the service, they will be able to see how many total tweets it has been mentioned in, how many retweets content has received, and it’s total reach. So when you make that new blog post, you can actually see who saw it, who retweeted it, and who tweeted it.

Well-designed, shareable stat reports

All of the statistical information generated by Postreach, is delivered in a “beautiful report” perfect for sharing with stakeholders, business partners, and marketing team. They come complete with easy to read line graphs, daily tracking, and specific content details.

Definitely a cool service but not the first like I mentioned before, so what separates this from the rest of the apps and services delivering “captivating reports” and “accurate insights”? The ability to find out not only how many people are sharing, but who is actually sharing, may be the one separating factor.

After searching through tons of other similar services, I couldn’t find any other service that offers the ability to tell who is sharing content.

They all mostly count how many share, but never get into detail on who. This would be a good feature for marketers who want more information on target market, and interested consumers.

Still in beta

Until its release we won’t be able to completely tell what else sets this apart from its sea of competition. Maybe the price point undercuts the rest, or the interface is the easiest of it’s kind to maneuver. Whatever it is, it should be announced soon as developers are working hard to get it out of beta stage. If you want to be the first to know when that is, head to their page and subscribe to receive updates and first dibs.

#PostReach