[ad_1] It’s that time of the year again Two things are sure in life: Death and Taxes. If you are reading this article, I am going to assume that you are not dead. That means you are here for tips on taxes, in which case, you...
Here is some content we created for one of our clients: ...
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.
There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.
In this article, I’ve shared a collection of ten must-reads that every marketer should have on their business bookshelf.
[ad_1] Have you ever had the feeling that you have no idea why you need to include a certain marketing program in your plan other than that you’ve been told for years “it just works”? Users take many steps prior to a conversion, and you...
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[ad_1] Dads bringing the pressure Dads are finally welcome to buy diapers at Amazon. Without a lot of fanfare, Amazon renamed their Amazon Mom membership as Amazon Family. Jeffery Harrington began the petition at change.org three years ago requesting that Amazon be more inclusive when it...
In case you missed it, we now live in a mobile-dominant world. This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. In April of 2015, “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind.
[ad_1] “Don’t count the people you reach; reach the people that count.” – David Ogilvy If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper Pryce were...
Here is some content we created for one of our clients: ...
When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared.
I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.
