[ad_1] I’d like a viral video please Yes, and we’d like to make you one. It’s the internet equivalent of winning the lottery. It’s Bieber, Kardashians, and Purina’s Puppyhood. It’s MAGIC. As advertisers attempt to reduce their costs in media and become more aware of the power of...

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ThinkstockPhotos-180520474-436290-edited.jpgWhen it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.

[ad_1] In the Mad Men era, marketing was considered a cost center where “creative types” made glorious advertising campaigns but had very little ability to measure their impact on sales. Now, thanks to the Internet, marketing automation, and marketing analytics solutions, we can measure nearly...

[ad_1] “Social tactics are not meaningful sales drivers”, according to a Forrester research report from a few years ago.They analyzed over 77,000 eCommerce orders and determined that less than 1% of sales were from social media.Ouch. That’s a pretty damning statement.If they’re finding it tough...

[ad_1] Looking into the future If you think back to what design was just a few years ago, it dealt little with technology and more with art and graphics. There were certainly no app developers, or virtual reality design jobs to select from like there are...

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length-of-everything-online.jpeg

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

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length-of-everything-online.jpeg

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

[ad_1] According to recent studies, up to 75% of marketers are now investing in influencer marketing and 60% of brands will increase the amount they spend on it in 2016. Moreover, the latest research shows that YouTube has the best ROI above any other social...