[ad_1] CRM. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before. Maybe you've even been told you need one. No matter what, you're curious about one thing: What does it actually mean? And how do you know if you...
[ad_1] Rite Aid takes on beacons in a big way Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers...
Here is some content we created for one of our clients: ...
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We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you're not careful, you'll be lost in a black hole of links, articles, and email chains that don't deserve your morning attention.
[ad_1] The connected parent Sitting in the dark, rocking a sleeping baby, with the soft glow of Facebook pulled up on a smartphone is today’s new parent routine. Smartphones have allowed parents to research parenting topics, order diapers on the fly, and seek a sense of...
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next.
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next.
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks.
Here is some content we created for one of our clients: ...
[ad_1] Picture this: You’ve just been hired as the marketing head for a promising startup. Your job is to help the company build awareness and find users. Where do you start? Certainly, you know that getting off on the wrong foot can have disastrous consequences....
[ad_1] Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and Provide better metrics...
