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Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of course not. You can learn a lot about your customers by studying their habits—past visits to your site—to predict what they’ll do next. It’s just a matter of knowing what information you need and when to use it.

[ad_1] In today’s ADHD world, marketers are all competing for the same thing.Consumer attention.There’s no way we can sell our widgets without first establishing some kind of connection with the person at the other end of the screen.Otherwise, they’re off to the next alternative (of...

[ad_1] Add a rule to your resolution According to statisticbrain.com, approximately 45 percent of American’s make a resolution. If you’re an avid gym goer, you may have noticed the influx of new faces, but how long does the rush usually last? Have you made a resolution this...

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Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

[ad_1] A Teradata survey unveiled that 87% of marketers see data as the most underused asset in their cohorts, and 50% desire to extend the use of big data to support their digital marketing efforts. However, ecommerce marketers are still experiencing difficulty with gaining insights...