How MAC cosmetics deals with racist jerks on Instagram
[ad_1] Bringing out the trolls Internet trolls are still doing what they do best: troll … of course, but this time they turned their attention to cosmetic company MAC’s Instagram account. Recently, MAC cosmetics shared a backstage photo of a beautiful black woman (Aamito Stacie Lagum)...
22 February, 2016
The Essential Guide to Branding Your Company [Free Kit]
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A brand gives a business its unique identity -- from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away.
GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity.
22 February, 2016
Does your search engine plant trees? Ecosia does
[ad_1] Taking search to a whole new level Nearly everyone uses Google. It’s fast, effective, and you can use it on a wide variety of devices. Google has become so commonplace that it has become a verb: “I Googled it and can’t believe what I found.”...
22 February, 2016
The Art of Emoji Marketing: 7 Clever Examples From Top Brands
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This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.
Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s most educated generation would prefer to revert back to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences.
22 February, 2016
Four ways to level up your team’s tech skills
[ad_1] Getting your team up to date Many brands make the mistake of hiring hip 20-something hoodie wearers that can do some basic code, and expect that their entire company will magically become tech savvy. It simply doesn’t work that way. There’s no magic wand, it’s...
21 February, 2016
3 Mistakes Ecommerce Merchants Make With Mobile Commerce
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With mobile shopping accounting for more than 50% of online purchases, it’s obvious that mobile commerce is huge—and it’s getting bigger. The use of mobile devices for online purchases is growing faster than ecommerce did. For that reason, many make mistakes or have erroneous beliefs about mobile commerce. These mistakes could lead to mcommerce failure.
21 February, 2016
5 Noteworthy Ways to Increase Engagement for Your YouTube Videos (Infographic)
[ad_1] You may have mastered every trick in the book to drive millions of viewers to your YouTube channel. If so, it’s great that you have people watching your video. However, that shouldn’t be your only concern. Don’t make the mistake of thinking that virality...
21 February, 2016
