[ad_1] How do you measure customer engagement? If you’re like most marketers, it’s all about the revenue. And while revenue is important, much of what we think about customer engagement is changing considerably. For example, according to a recent report by eMarketer, most executives look at...
[ad_1] What would it mean for your business if you could spend $1 and make back $9?Too good to be true? A pipe-dream?These are the results we have been getting with Facebook ads in combination with AdEspresso and our C.O.M.B technique over the past 11...
[ad_1] Sprint brings back two-year contracts to placate customers; this is another example of consumers opting for what’s comfortable over what’s relevant. Follow The American Genius on Facebook for exclusive & breaking business stories Get more Business News at The American Genius [ad_2] Source link Social Media Agency,...
We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails.
Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.
[ad_1] Virtual reality startup LumiereVR is comprised of both engineers and filmmakers, looking to completely change the way of motion pictures by using 360 VR technology. According to LumiereVR, their 3D VR camera with image recognition software allows users to cede control to the camera...
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When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.
[ad_1] Take time this month to think of those women who came before you and opened the doors in your own industry. Do something to honor their memory or write them a thank you note. Follow The American Genius on Facebook for exclusive & breaking business...
Did you know that 2016 is the year the first college graduates of Generation Z (born between 1994–2010) will enter the workforce?
Crazy, right? Think about the perspective they're going to bring to the workplace -- especially having grown up in an ever-connected, technology-focused world.
