[ad_1] A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like. You take two different variants of a test subject and categorize...

18 March, 2016

[ad_1] Though Snapchat’s been around for a little while (and we’ve written about it a few times), there’s recently been increased buzz around Snapchat as a marketing tool in the past few months. With an increasing number of brands have started to turn to Snapchat as...

17 March, 2016

[ad_1] The cornerstone of business “The customer is always right” is a phrase that every businessperson and entrepreneur is familiar with. While the phrase may not be accurate, its message of customer service is one that has long been embraced as important to business success. In...

17 March, 2016
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The ROI Hang Up

In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect to “get back” from an expenditure of time, money or resources of any kind.  And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources. 

17 March, 2016

[ad_1] By now, you’ve probably heard about SlideShare being a goldmine of leads that 85% of marketers are not even using. It’s highly underutilized compared to Facebook, Twitter, Instagram and the other social giants. In this post, I’m going to make a case for why you...

17 March, 2016

[ad_1] Irritating, isn’t it? You see everyone using drip campaigns to promote their businesses, products or services. Post after post tries to convince you to use them too. But when you sit down to create your drip sequence… …you blank out. In spite of all the research you did, you...

16 March, 2016

[ad_1] Facebook buys into the latest lens trend With Facebook’s recent buy out of Masquerade, a startup app similar to Snapchat, It looks like Snapchat won’t be monopolizing the new “Lens Trend” after all. With 15 million users in only three months of their release, Masquerade provides users...

16 March, 2016