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Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted. 

[ad_1] Feeling the love You can’t deny, there is a benefit to togetherness and hugs. One neuroeconomist recommends at least 4 hugs a day just for survival. Trust me, when you live in the South, that’s an easy goal to hit. People not only hug when...

[ad_1] Network elsewhere, folks In this age of fast-paced technology and social media overload, it seems odd that one social media platform is resisting certain networking elements. Instagram is now blocking the use of “add me” links to messaging platforms including Snapchat and Telegram on users’...

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Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again ... but only because everything is burning to the ground.

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comeback-ll-cool-j-quote.png

Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again ... but only because everything is burning to the ground.

[ad_1] Interviewing Questions: What’s the big idea? This semester, I am taking a class that aims to prepare soon-to-be college graduates for the work force. A major topic that we focus on is the importance of interviewing. So far, the biggest takeaway has been the significance of...

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Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.