Lessons Learned One Year After Starting a Private Membership Site
[ad_1] A year ago today, I was making my final plans to announce my new membership: The Power Hitters Club. This was new territory for me....
24 March, 2016
Could a Smiley Make You Buy? How Using Emoji in Marketing Affects Conversions [AdEspresso’s Experiment]
[ad_1] Smiley. Love heart. Wink face. Blow kiss… I’m sure you’ve used them all. You end sentences with a smiley for emphasis. Wink to denote a touch of sarcasm. And post an angry face to communicate how much freaking p***sed you are at someone else’s comments. But did you...
24 March, 2016
A must have tool for freelancers that automates your taxes (srsly)
[ad_1] Taxes suck. The end. One of the most painful parts of being a freelancer is dealing with taxes on your own. It’s great to get that paycheck from your client, then you suddenly realize that you should take out about 25 percent to pay the...
23 March, 2016
Tired of Ecommerce Product Returns? Try a More Lenient Policy
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It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?
23 March, 2016
11 Little-Known Secrets to Lower Your Ad Spends
[ad_1] “That’s it! I must do something about it,” you whisper after seeing your ads dashboard. For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more ad dollars. In fact,...
23 March, 2016
How to Build a Brand From Scratch With the Help of Facebook
[ad_1] One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current...
23 March, 2016
60 Facebook Advertising Mistakes that Make You Look like a Rookie
[ad_1] Competition isn’t the greatest Facebook advertising challenge you face. It’s inertia. People aren’t on Facebook to shop. So simply getting them to take notice and take action is extremely difficult. It takes an amazing offer that’s too good to pass up. A compelling value proposition summarized in...
22 March, 2016
Why your company should stop focusing on growing
[ad_1] Expert has an interesting perspective Doug Rushkoff has been referred to as a kind of Media Theorist. He spends much of his time studying the human condition as it applies to our digital lives and dreams of how we can use cyberspace to maintain and...
22 March, 2016
