[ad_1] For an e-commerce business, shopping cart abandonment is the most common and most inevitable scenario. A Baymard Institute study states that 68.63% of carts are abandoned every year. That means that only about 1 in every 4 customers actually finishes their purchase. Despite this loss...
[ad_1] Most marketers are clueless when it comes to understanding the true value of their fans. They may have an idea of the engagement with...
[ad_1] Three key trends to capitalize on Last week at the Content Marketing Summit, Ed Couchman, head of agency relations at Facebook, gave a presentation about new trends in online consumer behavior. Couchman’s talk focuses on three key trends: the move from desktop to mobile, the increase...
Let's face reality: It's hard, if not impossible, to feel motivated all the time.
Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix -- and not even good Netflix, but some crappy movie that you're only watching because you've given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment.
[ad_1] Swift action. Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation. We all know that’s an anomaly. Most sales require your team to nurture the customer relationship and even demo the product. However, there...
[ad_1] The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be...
[ad_1] We know that Facebook ads are awesome for getting a very specific kind of person to learn about your product, building a brand relationship, and generating leads. But Facebook’s not just an advertising platform, and your Facebook ads don’t have to just be about advertising. Here’s...
[ad_1] “So, tell me about your strengths and weaknesses” Recently, I had an interview for a reporter position at my school’s newspaper. While this was more casual than an average interview, one of the most common and feared question still found its way into the conversation:...
Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits."
But what about the bad habits that are hurting your performance at work?
There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity.
[ad_1] Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function. Just as no salesperson can perform their job without a steady flow of customers in their store, no call-to-action can drive conversions without traffic...
