[ad_1] It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want them to...
[ad_1] Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Since I run a...
[ad_1] Spammers can be harmful to your company Have you ever received those weird comments on your Facebook page about “Someone finding bad pictures of you” or “Click here to get Taylor Swift’s phone number?” On a personal page it’s just annoying, but on a business...
Every time I write, my goal is to write easy-to-read sentences.
I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.
[ad_1] A study found “that websites with a stronger emotional impact produced a greater intent to buy.” Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into your messaging. That’s why storytelling...
[ad_1] Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage...
[ad_1] Banner blindness affects 86% of consumers today. Ad blocking software usage has quadrupled in the past three years, according to the MIT Technology Review. Only 20% of Facebook posts generated an emotional response, while ZERO ads did, according to a study from Havas Media. Which, for...
[ad_1] Businesses are looking at ways to boost productivity There is a theory in management that assumes employees need supervision at every step, because they are inherently lazy and don’t want to work. Businesses which operate under these conditions tend to be supervisor-heavy with control given...
Here at HubSpot, there’s one thing we love above all else: Dogs.
A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite.
Here at HubSpot, there’s one thing we love above all else: Dogs.
A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite.
