[ad_1] Customer success is a necessity. For your SaaS business to survive, your team must focus on solving the consumer’s problem. Lincoln Murphy, founder of Sixteen Ventures, defines it even better: “Customer success is when your customers achieve their desired outcome through their interactions with your...
[ad_1] When it comes to defining success with Facebook ads — or with marketing in general — we typically focus on immediacy. How much did...
[ad_1] Facebook Ads has a lot of rules and guidelines, and it can be difficult to keep up with them all. There’s rules about landing pages and appropriate targeting, for example, and a whole slew of additional rules to follow if you fall within certain...
[ad_1] Not on their watch PayPal may be a lot of different things, but the company will never be accused of refusing to stand tall and fast and stick to its vision and its morals. Case in point: Recently PayPal announced plans to open a new...
“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I'm gonna quit.”
If you’ve ever thought -- or said -- those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot, I get it.
After a while, you get sick and tired of writing.
[ad_1] Output is seductive. It feels great to crank out lots of content and call your strategy a success. But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience. Consumers’ social feeds and...
[ad_1] I can’t even tell you the number of times I’ve been tweeted, emailed or messaged about the supposed obliteration of the Facebook 20-percent text...
[ad_1] To successfully advertise a product, you need an ad creative that reflects your potential users’ needs, problems or desires. And I’m sure that part is clear. But I bet you’re still struggling with creating ads that meet those criteria, right? You try to guess what would make...
[ad_1] Dear Past Stupid Self, This is what you should have done to make my easier.Kind Regards, Future Less Stupid Self What we all wish we could say I’ve been doing part-time and full time freelance work for the last 5 years. It’s so easy to get caught...
