[ad_1] When feel good marketing doesn’t feel good anymore Women’s issues have been a popular marketing tactic, with overall femvertising on the rise as a way to attract female consumers. With Mother’s Day having come and gone, the tear-inducing, heartstring tugging ads targeted specifically at motherhood...
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.
Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.
[ad_1] One of the biggest concerns in this new age of on-demand, customer-centered experiences is the cloud of Big Data to sift through. We know precisely how to collect it, but no one has yet really figured out how to act on it, much less...
[ad_1] You want buyers. Not subscribers.The trouble is, those big numbers are intoxicating. They’re seductive.Making big numbers, become even bigger numbers, feels great. But it looks even better.The press digs it. Bosses demand it. Underinformed clients eat it up. So you do more. Place a higher...
[ad_1] Break time is over, guys Having spent most of my life in the Mediterranean and elsewhere I can tell you that the whole “siesta” mentality has never appealed to me. In Italy for example, I’d try to run off and pay a bill during my...
Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it's one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.
[ad_1] Some people just want to be mad In the good ‘ol days (and where technology is concerned with how fast it changes those “good ‘ol days” could pretty much be last week) if you had a customer service complaint you could email the appropriate department...
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.
[ad_1] Representing for the ladies The statistics about women in coding are dismal. Last year, a Huffington Post headline read, “The stats on women in tech are actually getting worse.” An infographic from the National Center for Women & Information Technology asks, “Technology is everywhere, where...
This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute.
This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?
