[ad_1] Just how much influencer does your marketing dollar buy? A controversial article on the imminent demise of influencer marketing brings what I feel is the dilemma of IM to the fore: The market for IM is getting oversaturated. Campaign prices are skyrocketing. Is the IM talent...
Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.
So how do you get a job in marketing?
[ad_1] The Kissmetrics People Search is one of our most popular reports, and today we’re announcing some major improvements that make it even better. Here’s a quick rundown of the improvements: You can find people who took actions in a specific order You can set a date...
[ad_1] Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is worse than a waste of money. It’s a...
[ad_1] Is the university system really preparing students for real life? You probably heard about the incident at Emory University in March where college students felt frightened when they woke up to chalk messages written around campus in support of Donald Trump. Maybe you did what...
Depending on the size, management style, and overall culture of the company you work at, you may have to deal with some workplace rules that can leave you feeling a bit frazzled.
Of course, codifying rules is often necessary for helping to keep everyone focused on the same goals -- especially as a company grows larger.
[ad_1] Snapchat and Instagram are two platforms that serve a similar purpose—sharing and distributing images and videos— but that do so in different ways.We’ve talked about how both can fit into a marketing strategy for small and medium businesses, and they both can. But if...
[ad_1] When life happens I will always have a soft spot in my heart for my mother: After raising five kids and putting up with my father as a bonus, by the time she wanted to re-enter the workforce she was ill-equipped to make much headway....
You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?
[ad_1] For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them. But what about businesses that market to other businesses? Do they get the same value out of personalized content? A recent study from Seismic...
