When people arrive at your Facebook Page, where do you think they first look?
I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
When people arrive at your Facebook Page, where do you think they first look?
I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
[ad_1] Onboarding never ends. Some SaaS teams may approach onboarding as an activity － a one-time event for each consumer. However, it’s time to change your perspective. Consider onboarding as an ongoing process that continues beyond initial setup. Whether it’s teaching loyal consumers about new integrations or training...
[ad_1] [NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn...
[ad_1] Straight outta Silicon Valley Silicon Valley is known for gender and ethnic diversity. It’s the place where ideas are shared and brought to life. The LGBT community is celebrated. There’s no shame in being different, unless you’re a political conservative. In California, especially the Bay...
You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
[ad_1] When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without proper analytics, businesses...
[ad_1] Look, there’s just no point in denying: Lead generation got hard. Bloody freaking hard. Not that it was ever easy, but you have to admit: The days of people signing up for any email list that caught their eye are long gone.Today, buyers have too much choice, too...
[ad_1] Wading through the remains after the Star Wars craze After Star Wars: Episode VII celebrated a record-breaking box office success, just about every company was looking for creative marketing strategies to piggyback onto the craze. Star Wars themed products including everything from pizza cutters to...
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.
