Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection.
[ad_1] Leading the pack Back in February of this year, John Morgan, the Texas State Securities Board Commissioner, predicted that Texas would become a national leader in US crowd-funding investment. New crowd-funding regulations, explained Morgan, would allow Texas-based companies to generate up to $1 million per...
Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members.
But what does an association do when they can't attract as many new members as they need to support their cause? Or their current members' engagement has plateaued?
Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! A Guide to Growing and Engaging Your Membership Base.
[ad_1] Coming to terms with our country’s gender identity With all of the hubbub in the news about gendered bathrooms, it seems that the U.S. public is finally starting to grapple with the realities of the transgender experience. And while it’s pretty terrifying that some states...
The social landscape today looks a lot different than it did last year ... or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.
Sound familiar?
[ad_1] Gale Sayers: Leaders on leading I don’t usually get too worked up about sports figures and their respective biographies but one in particular has stayed with me throughout my life: The story of Gale Sayers is a story about leading by example, fellowship and giving...
As marketers, it's pivotal that we measure our work.
How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in?
[ad_1] Not quite the necessary device we thought it would be The entire tablet market seems to be in trouble. Mainly, because tablets have failed to transform into must-have devices in the same way as smartphones. When Apple introduced the iPad in 2010, many thought it would...
Some things in life are relatively straightforward to learn.
Want to knit a scarf? Head the local craft store, pick up a book, and get to work. Sure, your gauge might be all over the place and your transitions between balls of yarn might be haphazard, but you'll still end up with something good enough to keep you warm during the winter.
[ad_1] The ever popular second gig I was at an event the other night, making small talk over a glass of Chardonnay and the individual in front of me was talking about her side hustle driving for Uber. I had to pause for a second and...
