[ad_1] A/B testing is useful. To a point. For you? Probably useless. Here’s why, and what you should do instead. When A/B Testing Doesn’t Make $en$e The lure of a single A/B test skyrocketing conversions 10% overnight is powerful. But it’s also mostly a myth. The problem? Most fail. Or at...
[ad_1] Back in April, I wrote about a test that Facebook was running that would change the text rule in ad images. For advertisers who have...
[ad_1] Before you get too deep in any experiment you’re running, take a step back and make sure your scope isn’t too narrow.We’ve been running an experiment with a fake product, a landing page, and some Facebook ads. Our goal was to bring people to...
[ad_1] Don’t step up to the big boys An Uber conspiracy? Ya think? I’m not going to take sides, but I can certainly see how the potential is there for one to occur. Forget about free enterprise. You piss off the Taxi Driver’s Union and you...
If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work.
VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years.
If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work.
VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal -- and they’ve been making appearances in spreadsheets for years.
[ad_1] How much do you know about split testing? Chances are, you’re familiar with its role in helping to boost the conversion rate of an email, a web page, or an ad. But have you ever considered that split testing could help boost the performance...
[ad_1] Sure. Your headline is important. So too is the supporting copy.A clean, distraction-free design. And a compelling CTA.But those are just table stakes. They get you to industry average conversions. Not beyond.Your ad ROI is only as good as your offer.Here’s why, and how to...
[ad_1] It wasn’t too long ago Yahoo! was on top… So many people believe that Facebook is invincible, while others think they’re just the flavor of the month (or decade, whatever). No matter where YOU are on the spectrum, consider this – Yahoo! has evolved into...
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must.
Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims.
