A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it.
That's when we scramble.
[ad_1] Since the very first brand loyalty program was launched (by Betty Crocker in 1929 in case you’re curious), rewards services like these have continually be used to not only entice customers but to re-market to them in a way that strengthens their affinity to...
[ad_1] It only takes 50 milliseconds for people to decide to leave your website.That’s how powerful (and quick) first impressions occur online.And unsurprisingly, 94% of these first impressions are design related.But most people mistakenly think design is how something looks. One smart dude once noted...
[ad_1] Exciting news for social media gurus Looks like Facebook will continue to innovate at the intersection of social media and VR content. After launching 360 videos earlier this year, Facebook announced the launch of 360 photos, which rolls out today across multiple platforms. With this feature,...
Just ten years ago, we founded HubSpot and set out to make the world more inbound.
That meant transforming the way we market and sell to be more human, helpful, and empathetic. Before long, people from all corners of the globe started adopting this new way of doing business. The concept of inbound became a movement all its own.
[ad_1] The sticker or tattoo test Writing, like many other professions, can be highly competitive. Knowing when you have a good idea and knowing when you have a great idea, can often make all the difference in the world. In the case of writing, if your idea...
Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.
With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase.
[ad_1] You need content, and you need it now Problem: you want to show off some pictures of your product or event, on your website or social media pages. You want a professional looking slideshow, but you can’t afford to pay someone to make it. Even...
A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain's butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves.
[ad_1] Teacher teaches life lesson Last summer, I befriended someone who has since become one of my closest confidants. Over the last year of our friendship, he and I have had countless conversations on the topic of “pursuing your passion.” Now, he has been around the job...
