Why marketers should experiment with virtual reality now, not later

[ad_1] A viable market There is a new frontier for marketers. Virtual reality products are finally hitting the market. After several decades, virtual reality (VR) and augmented reality (AR) technologies are finally releasing commercially viable products to create and consume immersive experiences. As such, marketers have...

What's the Deal With Ad Blocking? 11 Stats You Need to Know

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

The chatbot playbook: What they should offer, how they should work

[ad_1] What’s all this chatbot goodness? Chatbots are computer programs designed to talk to you as if it were human, and you’re probably already using them whether you know it or not. Some are even positing that chatbots will replace webpages. True or not, they’re increasingly...

How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]

Many blogs -- including this one -- end each post with a call-to-action that leads to a landing page.

But the question is ... are readers noticing your blog's CTAs?

The problem with static CTAs at the bottom of each blog post is that after a while, visitors learn to tune them out.

4 Reasons Why Your Facebook Conversion Numbers Are Wrong

[ad_1] One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number...

12 Speedy Ways to Overcome Ad Fatigue (And Keep Down Your Cost-per-action)

[ad_1] Imagine…You’ve run a Facebook ad campaign for about three weeks and suddenly, a few things start to happen.First, you’ll see your cost-per-click go up. Next, you’ll notice that your ads’ frequency rate is up in the sky.So you log into your Facebook Ads Manager, and...

Sharing platform for scientists could change the world

[ad_1] Close your eyes and picture a scientist When one conjures an image of “scientist” in their mind, they often picture someone in a white lab coat attempting some brilliant experiment. What may be a more accurate depiction is someone pouring over hours and hours...