Imagine yourself sitting across the table from a prospective client's CEO at a coffee shop. She’s engaged, ready to listen, and apparently in a positive state of mind. This is a marketer's dream situation; you feel that any question is fair game and honest answers will be forthcoming. If you could ask her just one question to qualify her business for your services, what would it be?

Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something.

But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction.

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.

The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.