Why Facebook Bots Have Amazing Potential (And Why You Should Still Ignore Them)

[ad_1] Chatbots are the latest in a long line of tech trends to sweep through the marketing world. One use and it’s delightfully obvious why. Ranging from fun and whimsical to straight-up commercial, chatbots present interesting new potential for companies to reach and engage customers. Facebook messenger...

4 Reasons Why You Should be Using Native Videos

[ad_1] Videos are everything in social media marketing right now; there’s no denying that. Videos are getting more engagement, and they’re being prioritized over other content in Facebook’s Newsfeeds.Many sites have their own unique native video platforms, including Facebook, Twitter, Instagram, and Youtube.What this means...

You are not your salary (rethinking your self worth)

[ad_1] Rethinking your worth We’re a society of objective numbers. Your doctor measures your health by numerical data. Banks give you a better interest rate based on your credit score, two more numbers that tell us about ourselves. A lot of people look at their income...

7 User Experience Tests to Do When Redesigning Your Website

Why You Should Dump Your “Analytics Person” (And Do THIS Instead…)

[ad_1] Whether you’re a bootstrapped startup or a well-known company, you likely have one (or more) people on your team in charge of analytics.  These are the people who wrangle all that big data into meaningful insights that help propel the company forward.  They’re the...

Why Facebook Chatbots are Exploding (And Why You Shouldn’t Care)

[ad_1] In just a few short months, Facebook chatbots have exploded onto the digital marketing scene.Not a day goes by without a new article, or a new opinion, about how they’re the Second Coming.And while the initial results are incredibly promising, chances are, you still probably...

Cheap way to test your next ad campaign, inspired by Nike

[ad_1] A toe in the water Nike recently added to their active wear selection with their highly anticipated plus sized sports bras. Unlike their typical ads though, the popular fitness brand used plus sized women as their models. The kicker: you won’t find any of the...