5 Smart Ways Marketers Can Prepare for Unexpected Changes
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Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. And as a result, it's likely that many people are likely feeling a little less certain about their strategies than they did a year ago.
07 August, 2016
Yo, travelers: This app makes rushing through the airport way less stressful
[ad_1] The joy of airports I have always been a fan of complaining about traveling. Not about actually checking out different places and vacationing, but about the actual act of traveling. Flying, especially, is what garners the bulk of my complaints. Aside from being packed into a...
07 August, 2016
18 Tips for Planning a Flawless New Product Launch
[ad_1]If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it.
While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
06 August, 2016
How to Reinvent the Customer Experience to Increase Customer Lifetime Value
[ad_1] Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than acquire a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention...
06 August, 2016
How to kick ass at remembering anything and everything
[ad_1] Because letting something slip can cost you big Henry David Thoreau once said, “Success usually comes to those who are too busy to be looking for it.” Entrepreneur folks know firsthand what busy looks like. You’re often being pulled in a thousand different directions working...
06 August, 2016
Pushing Boundaries with Video: 6 Steps to Make a Video That Works
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Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.
06 August, 2016
What’s Old Is New Again: Outbound Marketing 2.0
[ad_1] It’s hard for digital marketers to ignore headlines claiming, for example, “How Kraft Gets Four Times Better ROI From Content Than Ads.” That’s certainly an impressive figure — four times better ROI! — but those who take it at face value risk missing the...
05 August, 2016
