[ad_1] If you use Facebook frequently, you’ve no doubt noticed a lot more videos appearing in your feed over the past few years.Video has added a dynamic element to the Facebook feed that’s hard for marketers and consumers alike to ignore.According to Adobe, shoppers that...
[ad_1] Day in and day out There are many things in life that we may often take for granted. Especially the things we do in our day-to-day lives that we don’t even think twice about. One of those seemingly simplistic things is getting dressed in the morning....
Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.
At the time, it was a bit of a tall order.
[ad_1] Promotion was easy in the 1960s. Advertise on one of THREE networks. The one local newspaper. Maybe one of the few radio shows. Things have changed a bit since then. We’re talking thousands of channels. Multiple devices. A never-ending Long Tail. Not to mention, technological disruption that (a) erodes,...
[ad_1] Your open rates decline. Click rates, falling.‘Subscriber recency’ sets in, resulting in declining performance across the board.So what now?You send more email. And at first, it pays off handsomely. The increased frequency – at volume – works at first. And then? Over optimization. People ignore. Complain....
[ad_1] Watching your dream become reality We all know the old adage, “If you want something done right, you have to do it yourself”. New project management system, Leantime, fits this mold with the slogan, “Build it right from the start”. The idea is simple: Leantime is...
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.
[ad_1] The fear of Big Brother Only 1% of consumers trust advertisers with their data. This finding isn’t inherently all that surprising. Almost since the inception of the internet, at least for the last 10-15 years, web users have feared handing over their data. Turns out, people can...
