[ad_1] The results are in… If you’re not advertising on Pinterest yet, you’re missing out on a crucial marketing opportunity. Pinterest launched Promoted Pins for select businesses back in January 2015, and by the end of that year, had opened up the advertising option to all businesses....
Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"
That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
[ad_1] QR codes are largely pointless. The concept is decent. But the execution is flawed. Think about it for a second: You’re forcing people to take an additional step to download an application prior to using it (because let’s be honest, only sociopaths have QR code readers on...
[ad_1] Meet, greet and follow-up As easy as networking is, it’s difficult not to get caught up in what I call “networking ethics.” That to me is working within the perimeters of what networking is all about: You never want to come across as too aggressive...
It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.
[ad_1] The marketing persona is a tried-and-true customer segmentation strategy that many companies rely on to get the big picture about the people they serve. At the same time, these marketers and their teams are gathering copious amounts of data from and about those customers. Because...
[ad_1] It would be convenient if it only took a single ad to convince someone to buy.Unfortunately, that’s not reality.Instead, customers often take a complex, multi-step journey that includes researching and evaluating many options prior to purchasing.The best approach, then, is to set up multiple...
[ad_1] An opportunity to get back out there So you woke up today and realized that you put everyone before yourself – your husband, your perfect 2.6 kids, your pets, outside family, etc. You put your career and life on hold to watch your children flourish...
