You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.
Yes, your personal email signature can provide a serious marketing opportunity.
[ad_1] Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20% of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep ecommerce consumers in...
[ad_1] Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Let’s...
[ad_1] That ‘Save Time & Money’ headline on your homepage is lazy-ass messaging. One of the primary reasons? It’s too generic. Too clichéd. When every one of your competitors is saying the same thing on their homepage, it quickly becomes meaningless.You see this on B2B websites...
[ad_1] Share Tweet Share Share Email How would you measure it? Allow me a moment to rant, but I’m worried that a startup’s funding status is now the metric for “success.” I ask myself, has the world become so IPO-centric, that anything short of that isn’t an indicator of success? Why...
So, apparently, there’s a show on Disney Channel called Dog With a Blog.
Yes, you read right.
When I discovered this, two thoughts quickly entered my mind -- one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?”
[ad_1] When it comes to your email marketing, you likely spend a great deal of time tweaking your message and analyzing how to improve your open and click-through rates. According to joint research by IBM and eConsultancy, fully 90% of marketers agree that personalized, relevant communications...
[ad_1] Our websites are everything, and the look and layout of our website is an essential factor in how we brand ourselves as small and medium businesses.For WordPress users (which is a large number of us), this is defined by the theme chosen for our...
[ad_1] Share Tweet Share Share Email More than just red or blue One of the things that makes America great is the freedom to vote any which way you want. I may not be crazy about who you cast your ballot for, but at least you can do so without worrying...
[ad_1] Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your...
