[ad_1] With the news that Procter & Gamble is cutting their spend on targeted Facebook ads, all eyes are on the social media platform.But Procter & Gamble isn’t getting off Facebook—they’re just finding that Facebook’s hyper-specific targeting features are not necessarily as powerful for their...
[ad_1] Share Tweet Share Share Email The entrepreneur’s struggle for connection A problem that entrepreneurs and freelancers continue to face is a lack of networking. They tend to work against the grain of 9-to-5 normalcy and, as a result, they do not always have the best means of connecting with others. While...
"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.
[ad_1] It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Marketing with location at the forefront offers some...
[ad_1] Share Tweet Share Share Email Selling yourself is simple…right? Setting out to write your resume should be a simple task. I mean, the idea is to write out a one-page summary that is meant to sell yourself to potential employers. So, how difficult could it be to talk yourself up?...
With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.
That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?
Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
[ad_1] The numbers on your graphs are up and to the right. Conversion rates at or above industry averages. But… Revenue’s flat. Stagnating or declining even. The problem is that those seemingly high conversion rates are a red herring. The sheer quantity of free trials or new leads looks...
[ad_1] If you could turn back time to fix your mistakes, would you do it? We’ve all heard this question dozens of times, and I bet you’ve been dreaming of having a friend like Dr. Emmett Brown and a DeLorean in your garage!But, honestly, if you could go...
[ad_1] Share Tweet Share Share Email What the mind believes One of the most enduring pieces of advice I ever received occurred in the weight room of some long forgotten gym of my youth. While chatting with a veteran of many years of gym-wars, I lamented that I’d never be able...
