[ad_1] Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for...
[ad_1] Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How...
[ad_1] File under: If it seems too good to be true, it probably is too good to be true. Late last year, SwanLuv, a Seattle-based startup began promising engaged couples loans of up to $10,000 to finance their weddings. The startup told couples that they could...
Copy is writing that sells, so by definition, it has to be compelling.
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
[ad_1] “Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for a summons to their...
[ad_1] Last year, Facebook made some major changes to how Power Editor is structured and how it functions. The first wave of changes happened in July, and a few more were added on in December.Power Editor, and similar third party software, offers a lot of...
[ad_1] ‘Tis the (tax) season With tax time upon us and the deadline to file rapidly approaching, you may be looking into which software programs can help you organize all your tax information. If you run your own business, traditional tax programs can be difficult to...
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.
Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
