[ad_1] When it comes to SaaS metrics, you’re well-acquainted with all the usual ones: churn, revenue per customer, customer lifetime value. But a new survey by Totango, released as part of their annual State of SaaS Metrics report, is showing some insights into what we’re...
[ad_1] Intimidating, isn’t it?Last year, 16% of marketers said they publish content every day, 26% stated they do it a couple of times a week while 17% confirmed they fire off new stuff at least once a week.And this year, 76% of them admitted that...
[ad_1] “Let’s do coffee!” you say A few years ago, I penned an editorial on the topic of inviting people to do coffee. The premise is that despite gurus telling you to politely invite people to coffee (and offer to pay if they’re super important), it...
Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that you remembered it means that it was at least somewhat successful.
[ad_1] Bohemian Guitars is a company that sells guitars made of oil cans. This unconventional design was born in a basement and within a few years became one of Indiegogo’s most popular campaigns. Now they’ve become a full-blown manufacturing operation in response to booming demand....
[ad_1] Making a Twitter ad doesn’t look too difficult. Come up with 140 characters, add an image, and BAM! You’ve got yourself an ad.But once you start to drill down into trying to make your ad really great, one that gets the likes and retweets...
[ad_1] Tumblr’s problems aren’t new Acquired by Yahoo in 2013 for $1 billion cash, the company expected to go far with Tumblr. However, it hasn’t been performing as well as Yahoo had hoped. Under Yahoo’s ownership, Tumblr has lost almost a quarter of its value. As...
IIf you use the internet (and since you’re reading this, I’m assuming you do) then you’ve likely encountered native advertising - whether you know it or not. You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company.
