We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails.

Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.

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When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.

Did you know that 2016 is the year the first college graduates of Generation Z (born between 1994–2010) will enter the workforce?

Crazy, right? Think about the perspective they're going to bring to the workplace -- especially having grown up in an ever-connected, technology-focused world.

This post originally appeared on HubSpot's Sales Blog. To read more content like this,subscribe to Sales.

The important thing to remember about productivity is that it’s not a sprint. It’s a marathon. If you’re super-productive for one hour but slack off the next two, you haven’t been productive. (Sorry to be the bearer of bad news.)