It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true?
[ad_1] “That’s it! I must do something about it,” you whisper after seeing your ads dashboard. For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more ad dollars. In fact,...
[ad_1] One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current...
[ad_1] Competition isn’t the greatest Facebook advertising challenge you face. It’s inertia. People aren’t on Facebook to shop. So simply getting them to take notice and take action is extremely difficult. It takes an amazing offer that’s too good to pass up. A compelling value proposition summarized in...
[ad_1] Expert has an interesting perspective Doug Rushkoff has been referred to as a kind of Media Theorist. He spends much of his time studying the human condition as it applies to our digital lives and dreams of how we can use cyberspace to maintain and...
I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.
Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To help spread data, I learned how to create infographics.
[ad_1] Remember back in simpler times when online advertising was just web and email? While the marketing was much simpler, the opportunities were also very limiting. You essentially could only reach the user while they were on their computer – and even then, countless other...
[ad_1] Facebook has started testing Lead Ads, and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately...
[ad_1] Facebook Ads is always releasing new tools and updates to their ads system. Lead Ads is one of the developments I’ve personally been most excited about, particularly once I got my hands on them. Lead Ads offer a lot of potential for businesses and marketers,...
